Questions, answered straight.

When a customer leaves your shop a Google review, FUR44 writes a reply draft in a voice you choose. You read it, then approve it, edit it, or skip it. Only replies you approve are submitted to Google. It also includes a link you can send customers to ask for honest reviews.

Local businesses that live on Google reviews — barbers and salons, cafés and restaurants, auto services, trades, clinics, and shops like them — especially owners who answer reviews themselves, late, on a phone.

Yes, at launch — deliberately. One platform, done properly. Other review sites may come later; nothing about them is promised today.

That works, but you are the courier: copy the review in, prompt, copy the reply out, post it yourself — for every review. FUR44 connects to your Business Profile, drafts in your chosen voice the moment a review arrives, and keeps the whole approve/edit/skip flow in one place, with your approval tied to the exact final text.

One Google Business Profile at one address — your shop as customers find it on Google.

Each location is its own plan at $29 USD/month. Talk to us at launch about your setup before connecting several profiles.

Three presets: Friendly, Formal, and Short & Sweet. They're preset voices, not a clone of you — pick the one closest to how your shop speaks, and edit any draft that needs your touch.

Yes. Nothing is posted without your approval of the exact final text. There is no auto-post mode in FUR44. A walk-through: Marcus leaves a 1-star review about a long wait → a draft appears in your account → you read it, change nothing, tap Approve → that exact text, and only that text, is submitted to Google. If you had edited one word first, the approval would have reset and waited for your tap on the new text.

Yes — edit any word. Editing cancels any earlier approval for that draft, so what gets submitted is always the exact text you last read and approved.

Nothing is sent. Skipping is final for that draft — FUR44 will not reply to that review. You can always answer it yourself on Google, or not at all.

Yes. Ask for a new draft and the previous one — and any approval on it — is replaced. You approve the new text, or not at all.

FUR44 drafts for those too: a short thank-you for high stars, a gentle invitation to tell you more for low ones.

Drafts are written to acknowledge the customer without shaming, blaming, or confirming anything about your staff in public. For example, a review saying "the young guy at the counter was rude" gets a draft like: "I'm sorry your visit felt unwelcoming — that's not the standard we hold. Please contact the shop directly so we can hear the details." Anything about an employee's conduct belongs in a private conversation, and you can always skip the public reply and handle it that way.

They wait in your account. Nothing ever sends itself, and a draft you ignore simply stays a draft until you approve, edit, or skip it — there is no timer quietly posting on your behalf.

It could — drafts are written by AI from the review text, and a review is the customer's account, not verified fact. That's exactly why every draft waits for your eyes. FUR44's drafting rules forbid inventing refunds, free services, discounts, or investigation outcomes — and your approval is the final check. What a bad draft would look like: "We've refunded your visit and spoken to the staff member involved" — when neither happened. FUR44 is built to never write that sentence; if any draft ever overstates, your read is where it dies. Never approve a draft you haven't read.

Drafts acknowledge the customer's experience without admitting unverified claims as fact, and without arguing. You can edit, ask for a different draft, skip, or reply yourself — and you can also report the review to Google through your Business Profile if it breaks Google's rules.

Permission to read your reviews and post replies you approve, granted by you through Google's own sign-in. FUR44 is operated independently; Google reviews our application for this access (currently in progress, Case 7-3476000041255).

Never. You sign in on Google's own window. FUR44 never sees, asks for, or stores your password.

During connection you pick your shop from your own Business Profiles, and the shop's name and address are shown before anything is connected. If it's not your shop, don't pick it.

You can paste any review into FUR44 and get a draft for it — handy for clearing a backlog. Automatic drafting is for new reviews as they arrive.

Approval submits the reply to Google; Google may take some time to display it, and that timing is Google's, not ours. A submitted reply and a publicly visible reply are two different moments — FUR44 treats them that way in your account.

It's marked as needing attention in your account rather than silently retried — a reply is never posted twice on purpose. You can review what happened and decide what to do.

Yes, anytime. Disconnecting stops new drafts and submissions. Replies already posted remain on Google — they're your shop's words, under your profile.

Yes — disconnect Google and drafting and posting stop, while your account stays as it is. Reconnect when you're ready and drafts resume for new reviews. (Your paid plan, if you have one, is separate — pausing the connection doesn't change billing; cancelling the plan does.)

Yes — calm, specific drafts that acknowledge the concern without arguing are the core of the product. For a review like "Worst service in town, waited an hour, nobody cared," a draft reads: "I'm sorry your visit went that way — an hour's wait with no word from us isn't acceptable, and I understand the frustration. Please contact the shop directly so we can make it right in person." No arguing, no excuses, a door opened. You can always edit, get a different draft, or skip and handle it personally.

FUR44 can draft a measured public reply that doesn't accuse anyone. Separately, you can flag the review to Google from your Business Profile — removal is Google's decision, and no service can promise it.

Care is required: a public reply must never confirm whether someone is a client or patient, or mention appointments, treatment, or billing. FUR44's drafts are written to that rule, but you are the final check — when in doubt, skip the public reply and contact the person privately through your normal channels. FUR44 makes no special compliance promises for regulated fields.

No. Nobody honest can promise that. FUR44 helps you answer reviews well and consistently — what that earns over time is up to your customers.

English at launch.

It gives you one link (and a QR code) to share after a job. The customer lands on a short, honest ask — "How was your experience? Share an honest Google review" — which leads to your Google review page.

However you send it: text, email, a receipt, a card on the counter. You send it yourself — FUR44 doesn't message your customers for you at launch.

Yes. The same honest ask goes to everyone. FUR44 never filters customers by how happy they seem — sending only happy customers to Google (review gating) breaks Google's rules.

No — Google prohibits incentives for reviews, including for changing or removing one. The request tool is a plain, honest ask, nothing attached.

Not for review requests — you send the link yourself, so we never receive your customer list.

FUR44 opens Thursday, November 12, 2026. Joining the launch list gets you one email the moment accounts open, so you can start your free trial first. Joining starts nothing — no trial clock, no charges, no obligation.

When you add your shop to your account. Not when you join the launch list, and not when you create the account.

No. No card is taken for the trial, which is also why a trial can never turn into a surprise charge.

You choose: start the $29 USD/month plan (that's when a card is needed), or simply stop. Nothing is charged automatically, because we never took your card.

$29 USD per month for one location: review monitoring, a draft for every new review in your chosen voice, the approve/edit/skip flow, posting (one-tap when Google's approval lands; one-tap paste until then), and the review-request link. Taxes may apply where you live.

The plan renews monthly while active. Cancel anytime from your account — no fixed term, no cancellation fee. Replies already posted stay on Google.

No setup fee, and no fixed-term contract. It's a monthly plan you can cancel anytime.

No — the plan is a flat $29 USD per month for one location, not a meter that charges per review, per draft, or per reply.

Yes — that's what the review-request link is for: one honest link you send after a job, so your first reviews can arrive. Monitoring is on from the start, and the first review that lands gets a draft like any other.

FUR44 is a division of Vend Wiki Inc., an Ontario, Canada company. Before launch, the launch list is the surest way to reach us — we read every reply to our emails.

Your account and shop data are stored with our database provider, Supabase, in a Canadian region. Drafts are written using OpenAI's API; payments are handled by Stripe; the website runs on Cloudflare. Access inside FUR44 is limited to operating the service for you. Details: Privacy Policy.

No. Your content is used to draft your replies and run your account — not to train models.

They stay on Google. They were posted from your Business Profile, in your shop's name — they're yours. Cancelling stops new drafts and posting, nothing else reaches back.